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THE BACKGROUND


The Feel Your Boobies® campaign was founded in 2004 after our Founder, Leigh Hurst, was diagnosed with breast cancer at the age of 33. She found her lump simply by “feeling her boobies”, not through a formal self-breast exam. What originally started as a few fun t-shirts she designed to remind her friends to “feel their boobies”. She quickly realized that her mission was much larger than tshirts alone. Since that realization, the Feel Your Boobies campaign evolved into what is now the Feel Your Boobies Foundation, a non-profit breast cancer organization that focuses 100% on using media and other unexpected & unconventional methods to spread this life saving message to young women.

Why use unexpected and unconventional methods? Well, based on Leigh’s experience, many young women tune out traditional messages about breast cancer because they don’t believe they are at risk or the messages are too clinical. Here at Boobies Central, we know that research shows that simply “feeling your boobies” (aka “breast awareness) is just as effective at identifying lumps or other breast changes as the traditional step-by-step process of “breast self-exams”. And that’s exactly why we’re here -- to give you “a friendly reminder when you least expect it”. So get feeling girls, and remind a friend to do the same.

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THE FOUNDATION & MISSION

The Feel Your Boobies Foundation focuses on one simple mission (and we have since 2004): using media and other unconventional outreach to remind young women to ‘feel their boobies’. Over the past few years, provocative breast cancer slogans have become more popular…and while we’re all about a good chuckle, we’d like to make sure our supporters know that we’re more than a funny slogan. Feel Your Boobies® is a call to action that reminds you about a habit that can increase your chances of early detection and potentially save your life.

Why focus solely on the use media to spread or message? That’s simple. Since 2004, this campaign has run out of our Founder, Leigh’s, home in a small town in Pennsylvania. With a shoestring budget and a few dedicated volunteers and workers, Feel Your Boobies has reached an international audience with its message and saved lives (read our testimonials!). Media (social media specifically) makes this possible. With over 300K “likes” on facebook and more than 1Million Cause supporters…we’re certainly making waves from this tiny PA town.

Why focus primarily on young women? For women who are pre-mammogram age (under 40), “feeling your boobies” is one of the primary ways to get to know your body and detect changes in your breasts. Even as you get older, this habit can help in making sure you identify a change in your breast as soon as it occurs and bring it to your doctor’s attention. Should the change be breast cancer, early detection is the primary way to increase your chances of surviving this disease.

 

ABOUT THE FOUNDER

Like so many young women diagnosed with breast cancer, Leigh’s breast cancer diagnosis seemed to come from out of nowhere. Having been an avid runner & triathlete and having no family history of the disease, the words “breast cancer” rarely even crossed her mind. But after feeling a lump in her breast that was undetected by doctors and finding out two years later that this lump in fact was cancer (Stage 1), Leigh realized that truly anyone is at risk of developing breast cancer and that being in touch with your body can help ensure an early diagnosis and possibly save your life. She also wondered why, as a health conscious person, she had not thought more about breast cancer and came to the conclusion that the messages that are out there simply don’t get through to young women. From this basic idea, Feel Your Boobies was born.

Having spent her career focused on consulting in the area of learning theory, media strategy and behavior change, Leigh was familiar with honing messages to match her audience. She holds a Bachelors Degree in Communications from Ithaca College and went on to earn two Master’s Degrees (Florida State & Northwestern University) in the areas of Learning Sciences & Simulation Technologies. She worked for Accenture doing business consulting in the area of eLearning, and helped several small companies create and launch their eLearning product lines. This background helped her create a campaign and Foundation that is not only spreading this lifesaving message to an underserved audience, it’s actually saving lives.

Following her diagnosis in 2004, Leigh went on to marry a childhood sweetheart in 2008. In 2011, after finishing 5 years of Tamoxifen and at the age of 40, Leigh gave birth to her first son Eli and is expecting baby #2 in August 2012 at the age of 42. Her story is not only an inspiration to young women facing breast cancer, but to anyone facing a challenge in their life. To read more about Leigh’s story or to inquire about speaking engagements, visit SaySomethingBig.com.

 

 

THE ORIGINAL T-SHIRT

THAT STARTED IT ALL

 

 

FOUNDER, LEIGH HURST