The Feel Your Boobies Bus gets attention wherever it goes and is famous for people taking photos of themselves in front of “the bus” and then texting it to a friend or sharing it on their Facebook page (psst – that means they reminded a whole bunch of people to “feel their boobies”).
Back in 2007 we realized that most people who visited our website found out about it through a car magnet that they saw out in the world. Our visitors were coming to us from all over the US and we couldn't believe it! At the time, our Founder had about 5,000 car magnets in her basement to satisfy the online orders we were receiving, but we quickly realized that it would be much better to have these magnets out in the world doing their job -- reminding you to "feel your boobies"! And from that, the Boobies Bus was born. We set out to find a crazy car (Toyota Scion) and designed a wrap to grab everyone's attention and set off on the road to spread our message. The Boobies Bus(r), a award-winning innovative approach to breast cancer awareness, has given away over 20,000 car magnets, traveled thousands of miles, attended 100's of events all in the name of spreading our message. But the best thing about the Boobies Bus is that it's actually saved lives!
|I saw the Boobies Bus and then...I did it!|
Michelle Burger (Middletown, PA), Diagnosed Age 39