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Feel Your Boobies® mission is to use innovative and unconventional methods to remind young women about the importance of getting to know their bodies (feeling their boobies!). For women who are pre-mammogram age, “feeling your boobies” is one of the primary ways to detect changes in your breast and encourage early detection should a breast lump be cancerous. Our testimonials underscore the effectiveness of our campaign in creating behavior change among women who generally do not think about breast cancer. Our annual “Are You Doing It?®” Campaign aims to promote our mission through the use of media. The following programs make up the campaign: |
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| Free Sticker Campaign The goal of this program is to provide free “feel your boobies” reminders to our followers and beyond. The giveaway takes place online through our Boobies Bulletin (enewsletter), and Facebook Cause and Fan Page. We run the campaign once in the spring and once in the fall (budget permitting). Since 2009 we have provided nearly 200K stickers for free, resulting in many testimonials crediting the stickers with why a woman found their lump. Learn more... | |
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| National Feel Your Boobies Week The goal of this program is to create an annual campaign each fall that focuses on the theme “Feel Your Boobies. Remind A Friend.” Each year we design an innovative technology application that provides a FREE and interactive way for people to share the “feel your boobies” reminder with family and friends. National Feel Your Boobies Week was launched in 2007. Learn more... Past Campaigns include:
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| Feel Your Boobies Bus® Back in 2007 we realized that most people who visited our website found out about it through a car magnet that they saw out in the world. Our visitors were coming to us from all over the US and we couldn't believe it! At the time, our Founder had about 5,000 car magnets in her basement to satisfy the online orders we were receiving, but we quickly realized that it would be much better to have these magnets out in the world doing their job -- reminding you to "feel your boobies"! And from that, the Boobies Bus was born. We set out to find a crazy car (Toyota Scion) and designed a wrap to grab everyone's attention and set off on the road to spread our message. The Boobies Bus(r), a award-winning innovative approach to breast cancer awareness, has given away over 20,000 car magnets, traveled thousands of miles, attended 100's of events all in the name of spreading our message. But the best thing about the Boobies Bus is that it's actually saved lives! Learn more... | |
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| Boobies Ambassador College Program Launched in Fall 2010, the goal of the Feel Your Boobies University program is to extend our campaign to college campuses by working directly with a selected College Ambassadors. In our first semester of existence we worked with 7 Universities nationwide to spread the word. Ambassadors are selected through an application process and those selected are expected to represent FYB on campus through tabling, fundraising with local businesses and on campus, managing the official campus FYB Facebook page, and creating press opportunities through campus based outlets. We plan to expand this program in the coming years. Learn more... | |
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| Proactive Breast Health Program The goal of this program is to incorporate the Feel Your Boobies educational messaging into any event or workplace while also supporting the Foundation and the important work we do. Our Reminder Kits, which are provided through the Proactive Breast Health Program, are a great tool for sharing this Feel Your Boobies message on campuses, at a Girls Night Out promotion, or as part of a larger Employee Wellness Program. The Reminder Kits (link to Kit page) come in various combinations of materials so that you can select what works best for the event type and audience you are trying to reach. Proactive Breast Health Partners include Capital Blue Cross, University of Kentucky Health Center, Alfred Angelo Bridal, and Young Survival Coalition to name a few. Learn more... | |
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| Technology & Social Networking The Feel Your Boobies “Are You Doing It?”® Reminder Campaign focuses on the use of media, specifically social media, to spread our life-saving reminder. Using this approach allows us to reach millions of people we’d never be able to reach if we relied on other ways to target young women. We believe in the social and friendly nature of social media and use this general guiding principle to design engaging interactive ways to encourage people to remind their friends to “feel their boobies”. This approach helps shift this message from one of a clinical delivery from a doctor, to one that is spread peer to peer and enabled by the various online communities we use as part of our campaign. | |
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| Official Feel Your Boobies Gear The goal of this program is to provide funky and fashionable gear that is not only cool, but also serves as a primary method to spread the “feel your boobies” reminder. Our Official Feel Your Boobies Gear goes beyond evoking a simple giggle because of our provocative slogan, it sends a message to all who see it about an action that can truly save your life. Each purchase from the Feel Your Boobies store comes with a FREE Reminder Card that highlights what to look for when “feeling your boobies”, just to make sure our educational message is getting through. Our merchandise also continues to be a primary way we fund the campaign – so it’s a purchase you can feel doubly good about! | |
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