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The Feel Your Boobies “Are You Doing It?”® Reminder Campaign focuses on the use of media, specifically social media, to spread our life-saving reminder. Using this approach allows us to reach millions of people we’d never be able to reach if we relied on other ways to target young women. We believe in the social and friendly nature of social media and use this general guiding principle to design engaging interactive ways to encourage people to remind their friends to “feel their boobies”. This approach helps shift this message from one of a clinical delivery from a doctor, to one that is spread peer to peer and enabled by the various online communities we use as part of our campaign. 
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